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This invaluable book explains why good communication is so critical, and reveals the secrets of honing your skills to en...
This invaluable book explains why good communication is so critical, and reveals the secrets of honing your skills to ensure your goals are realized. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen. Author: Juliet Erickson ISBN:9780340830314
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Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products....
Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes. Author: Martin Lindstrom ISBN:9781847940131
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Teams -- the key to top performance Motorola relied heavily on teams to surpass its competition in building the lightest...
Teams -- the key to top performance Motorola relied heavily on teams to surpass its competition in building the lightest, smallest, and highest-quality cell phones. At 3M, teams are critical to meeting the company's goal of producing half of each year's revenues from the previous five years' innovations. Kodak's Zebra Team proved the worth of black-and-white film manufacturing in a world where color is king. But many companies overtook the potential of teams in turning around tagging profits, entering new markets, and making exciting innovations happen -- because they don't know how to utilize teams successfully. Authors Jon R. Katzenbach and Douglas K. Smith talked with hundreds of people in more than thirty companies to find out where and how teams work best and how to enhance their effectiveness. They reveal: The most important element in team success Who excels at team leadership ... and why they are rarely the most senior people Why companywide change depends on teams ... and more Comprehensive and proven effective, The Wisdom of Teams is the classic primer on making teams a powerful tool for success in today's global marketplace. Author:Jon R. Katzenbach, Douglas K. Smith ISBN:9780060522001
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Choose to be the best version of yourself—and keep on choosing it! For the first time, the world's leading mentor David...
Choose to be the best version of yourself—and keep on choosing it! For the first time, the world's leading mentor David C.M. Carter shares his most effective "breakthrough" secrets in this practical guide to becoming the best you can be. Previously only accessible to his handful of exclusive international clients, these strategies are the key to a more successful and happier you. By following them, you will learn how to identify and clarify your goals—and then achieve them in every area of your life. With simple easy-to-action "breakthroughs" outlined in each chapter, complete with how-to tools, you'll have no excuse to live anything less than the life you were destined to live. Author: David C.M. Carter ISBN:9780749959555
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