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'This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary product...
'This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.' Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day - as start-ups, as midsize companies and as large corporations. Throughout, the authors asked: 'What makes the truly exceptional companies different from other companies?' Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond. Author:James C. Collins, Jerry I. Porras ISBN:9781844135844
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Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Je...
Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?" Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond. Author: Jim Collins ISBN:9780060516406
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Based on a five-year, 7,000-company study The vast majority of small businesses stay small–and not by choice. Only the m...
Based on a five-year, 7,000-company study The vast majority of small businesses stay small–and not by choice. Only the most savvy and persistent–a tiny one tenth of one percent–break through to the very highest ranks. In The Breakthrough Company, technology CEO and Fortune 500 consultant Keith McFarland draws upon an extensive empirical study to reveal exactly how everyday companies become extraordinary, showing that breakthrough success is associated with a clearly identifiable set of strategies and skills that anyone in any business can emulate–from small startup to industry leader. With powerful and specific action steps concluding each chapter–and invaluable advice on virtually every page from business leaders who’ve taken their companies to extraordinary levels of growth and profitability–The Breakthrough Company is stuffed with real-world tools and myth-busting insights that can be used by anyone wanting his or her business to join this exclusive circle. “Think Good to Great for those still small enough to think big.” —Bob Eckert, chairman and CEO, Mattel, Inc. “If you’re looking for a breakthrough, break open this book.” —Harvey Mackay, author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive Author: Keith R McFarlarnd ISBN:9780307352194
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The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovatio...
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones. Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides. Author;Clayton M. Christensen ISBN; 9780062565235
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