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This updated, useful book on business strategy, with The Economist brand, shows today's manager how to create and sustai...
This updated, useful book on business strategy, with The Economist brand, shows today's manager how to create and sustain a dynamic, profitable business with techniques to support effective decisions. Kourdi evaluates the tools, tactics, and techniques for making profit-boosting decisions. Author: Jeremy Kourdi ISBN:9781846681240
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Different scenarios demand different plans, and this book helps you tailor your preparations to suit the challenges pres...
Different scenarios demand different plans, and this book helps you tailor your preparations to suit the challenges presented by a particular move or development and ensure that yours are indeed the best-laid business plans. In short, easy-to-digest sections and using useful case studies, it contains: * practical advice on creating a successful plan * guidance on presenting the right plan for the right audience and getting maximum benefit from minimum effort. Author: Paul Barrow ISBN:9780753509630
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As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper...
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing the "out-of-the-box" brand. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. Aaker also addresses practical management issues, introducing a set of brand equity measures, termed the brand equity ten, to help those who measure and track brand equity across products and markets. He presents and analyzes brand-nurturing organizational forms that are responsive to the challenges of coordinated brands across markets, products, roles, and contexts. Potentially destructive organizational pressures to change a brand's identity and position are also discussed. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready. (less) David A. Aaker ISBN:9781849830409
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This seventh edition of Business Mathematics and Statistics provides a thorough grounding in basic mathematical and stat...
This seventh edition of Business Mathematics and Statistics provides a thorough grounding in basic mathematical and statistical techniques, helping students to learn how to make decisions when presented with incomplete information. Comprehensive coverage of statistical methods, management mathematics and probability and extensive examples and questions make this essential reading for students on business and accounting courses and also students studying economics. Author: Andre Francis ISBN:9781408083154
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