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You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national...
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture... 1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch--online and off. Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media "really" works. What you choose to do with this information is up to you. Author: Ryan Holiday ISBN:9781788160063
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"I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're goi...
"I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say." -Iskra Lawrence, Aerie Model and Instagram star (@iskra) If you've ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can't someone pay me to live my best life? this book is for you . . . Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to: *Build an audience and keep them engaged *Package your brand and pitch your favorite companies *Monetize your influence and figure out how much to charge Plus tips on: *Landing an agent *Getting on the radar of your favorite sites *Praising a brand without alienating their competitors Whether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she'll show you how to elevate your profile, embrace your edge, and make money--all while doing what you love. Author: Brittany Hennessy ISBN:9780806538853
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In this fascinating and compelling book—a must-read for anyone who owns a computer—Misha Glenny exposes our governments’...
In this fascinating and compelling book—a must-read for anyone who owns a computer—Misha Glenny exposes our governments’ multi-billion-dollar war against an ever-morphing, super smart new breed of criminal: the hacker. The benefits of living in a digital, globalized society are enormous; so too are the dangers. We bank online, shop online, date, learn, work, and live online, but have the institutions that keep us safe on the streets learned to protect us from the deadly “new mafia” of cybercriminals? To answer this question, Glenny offers a vivid examination of the rise of the criminal hacking website DarkMarket and its ultimate fall. Along the way, he presents alarming and illuminating stories about both the shadowy individuals behind its scenes and the organizations tasked with bringing them to justice. Author: Misha Glenny ISBN:9781847921277
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From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will...
From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives--from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture--can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends--interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning--and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly's bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading--what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place--as this new world emerges. Author: Kevin Kelly ISBN:9780143110378
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